About BahtGuru Insurance

Your trusted partner for insurance solutions in Thailand since 2015

Our Story

Founded in 2015, BahtGuru Insurance emerged from a simple mission: to make insurance accessible, understandable, and valuable for everyone in Thailand. We recognized that insurance was often viewed as complex and intimidating, especially for expats and international residents navigating Thailand's insurance landscape.

Our founder, Somchai Wattana, having worked in the traditional insurance sector for over 15 years, envisioned a more transparent, customer-focused approach to insurance services. Starting with a small team of just three insurance advisors, BahtGuru has since grown into a comprehensive insurance services portal serving thousands of clients across Thailand.

Today, we combine deep local insurance expertise with international best practices to deliver personalized insurance solutions that truly protect what matters most to our diverse clientele.

Our Mission & Values

Mission

To empower individuals and businesses in Thailand with insurance knowledge and solutions that provide genuine security, peace of mind, and value.

Core Values

  • Transparency: We believe in clear communication about coverage, costs, and claims.
  • Integrity: We always act in our clients' best interests, not just our bottom line.
  • Accessibility: We make insurance understandable and approachable for everyone.
  • Innovation: We continuously improve our services and embrace technology to serve you better.
  • Cultural Sensitivity: We honor and respect Thailand's rich cultural heritage in all our operations.

Meet Our Team

The heart of BahtGuru is our dedicated team of insurance professionals who combine local expertise with international experience to serve your unique needs.

Team member 1

Siriwan Charoensuk

Chief Executive Officer

With 15+ years in insurance and financial services, Siriwan leads BahtGuru with a vision for making insurance accessible to all Thailand residents.

Team member 2

Naruemon Prapapan

Head of Client Services

Naruemon ensures our clients receive personalized support and guidance throughout their insurance journey with BahtGuru.

Team member 3

Thaksin Wongchai

Senior Insurance Advisor

Specializing in complex insurance solutions for businesses, Thaksin brings over a decade of experience in commercial risk management.

Team member 4

Kulaya Santikul

Health Insurance Specialist

Kulaya helps clients navigate Thailand's healthcare system, ensuring they have the right coverage for their medical needs.

Team member 5

Prachaya Sukanit

Technology Director

Leading our digital transformation, Prachaya ensures our online portal provides a seamless, secure experience for all clients.